What Editors & Marketers Need to Know About AI

As the use of AI copy tools continues to grow in media and marketing, it's important that editors understand AI's capabilities and limitations. Below, we provide insights into the role of AI in the editing process and how it can support and enhance the work of human writers.

3/1/23

What Savvy Marketers Understand About AI in Marketing

Makers of AI-powered marketing tools claim their offerings will revolutionize the way we approach advertising. The question on many marketers' minds is: 'Will AI replace us?"

2/17/23

A Roundup of the AI Content Detection Tools Editors Need

While AI content generation has the potential to make content creation more efficient in marketing and media, it has also created new challenges for editors tasked with ensuring the quality and originality of content.

2/15/23

Is AI Generated Content Bad for SEO?

Google's 2022 spam update hit sites with AI generated content harder than most, but the impact was much less dramatic than experts had predicted. Today, there's renewed interest in AI tools for SEO.

2/11/23

AI Tools for Editors: A Roundup

There's a lot of talk about how paid and free AI copywriting tools will impact the lives (and livelihoods) or professional writers. Far fewer people are talking about how artificial intelligence could help or harm editors.

2/10/23

A Guide for Editors Working with AI Writers Like ChatGPT

Editors in media and marketing have to be familiar with the latest technological advancements in the content space—and that means getting comfortable with the latest AI writing tools.

2/7/23

Who Owns AI Generated Content Copyrights?

There are lots of open questions around who owns the rights to content created by tools like ChatGPT and BardAI—and very few easy answers.

2/2/23

Should Editors Care if Their Writers Use AI Content Generation Tools?

The goal here is to protect the jobs of our writers. That means we need to educate ourselves, and quickly, on what AI can do when it comes to copywriting and what it can't do (yet).

1/18/23

How Not to Tell Your Writers to Use AI

Several writers in marketing departments and newsrooms report that their organizations decided to start using AI copy tools without any warning or discussion.

1/14/23

Does Google Actually Penalize AI-Generated Content?

In 2022, the search giant asserted that content written by bots like ChatGPT went against its Webmaster Guidelines. That may not hold true in 2023.